I had the pleasure of talking to Bill Evans – Founder, SVP Innovation at Bridge Design, a Ximedica and learning about their success in design thinking that has created some unique and innovative products
They designed a new Cleo Infusion Set for Diabetes by listening to the users – the patients and then consistently applied these small users generated individual improvements and suggestions that came up with a whole new way of inserting these devices.
Listen below to hear his key recommendation for your design thinking that will help you bring incremental changes to your solutions
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