I had the opportunity to interview Lisa Bookwalter the Director for Health for Twitter at the HLTH conference in Las Vegas
At the time Lisa was only recently in her role and she joined because it represented such a great opportunity at the next big health marketing frontier.
Healthcare marketing used to be very clinical and she wanted to be part of the move to talking to patients where they are and talking about the whole person
Listen in to hear Lisa talk about the approach to dealing with dis-information challenges on their platform and the key priority for them is the health (the conversation) of the platform
